From the Antecedents to the Purchase of Environmentally Friendly Products

Sinove Marde ()
Additional contact information
Sinove Marde: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

Post-Print from HAL

Abstract: This research aims to provide a model that connects the antecedents of environmentally friendly consumption to two concrete variables that can be used as levers of action for companies, namely, the intention to purchase and the purchase. The antecedents are grouped into the following three constructs: "barriers to purchase"; "relations with the product" and "propensity to act" to protect the environment. A structural equation model is used to test whether the antecedents can predict the two action variables. The results show that the chosen antecedents are predictive indicators, but their degree of influence on the two endogenous variables differs. "Barriers to purchase" have a strong negative influence on intention and purchase, unlike "relations with the product", which positively but moderately influences intention and purchase. The "propensity to act" construct has a stronger influence on the intention to purchase than on the purchase.

Keywords: Antecedents of environmentally friendly consumption; intention to purchase; purchase (search for similar items in EconPapers)
Date: 2020-08-31
References: Add references at CitEc
Citations:

Published in International Journal of Business and Social Science, 2020, 11 (8), ⟨10.30845/ijbss.v11n8p1⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05688786

DOI: 10.30845/ijbss.v11n8p1

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().