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Reducing consumption to sustainable levels in an unlikely context: Triggers and Traps for implementation

Pascale Tugayé ()
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Pascale Tugayé: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Abstract: Implementing Demarketing and Nudges in the case of Water Chronic Shortages

Keywords: demarketing; green nudges (search for similar items in EconPapers)
Date: 2026-05-27
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Published in AMA Global Nice, May 2026, Nice, France

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