Going green on screen. The mediatization of social norms around plant-based cuisine in Top Chef France

Arnaud Lamy ()
Additional contact information
Arnaud Lamy: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

Post-Print from HAL

Abstract: This session explores how Top Chef France mediates the rise of plant-based cuisine, shaping social norms, professional practices, and audience perceptions. This session highlights the negotiation of vegetarian and vegan cooking on screen, exploring hybrid culinary forms, normative conflicts, and the influence of celebrity chefs.This session offers practical and theoretical insights relevant to academics exploring food research and plant-based consumption.

Keywords: Végétalisation; Télévision culinaire; Cultivation theory; Théorie des normes sociales (search for similar items in EconPapers)
Date: 2026-07-08
References: Add references at CitEc
Citations:

Published in 7. European Social Marketing Conference (ESMC 2026), European Social Marketing Association (ESMA); MBS School of Business; Institut du Marketing Social (IMS), Jul 2026, Montpellier, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05704974

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().