 Online food retailers’ communication on the Nutri-score: evidence from a content analysisCommunication des distributeurs de produits alimentaires sur le nutri-score: enseignements d’une analyse de contenuBoubacar Sadou ()
Post-Print from HAL Abstract: Summary nutrition labels facilitate healthier food choices, but no research tried to understand if and how retailers use them. We content-analysed the websites of 12 retailers (n=22 observed store-branded and manufacturer-branded cereals) by focusing on the Nutri-score, a 5-colour nutrition labelling system. We found a high frequency (86.4%) in the disclosure of the Nutri-score. However, a few retailers hold brands accountable in cases of provided (21.1%) and unprovided (27.3%) Nutri-scores of the retailed food products. Recommendations are made to retailers to leverage the disclosure of the Nutri-score and its potential influence on brand transparency. Policymakers might consider a regulation that renders Nutri-score presence mandatory in online food retail. Keywords: e-stores; content-analysis; food choice; food retailing; Nutri-score (search for similar items in EconPapers) Published in 9th Health Marketing International Day, Association Française du Marketing (AFM); IAE Lille University School of Management, Oct 2026, Lille (FR), France There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05742628 Access Statistics for this paper More papers in Post-Print from HAL |
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