Brand love touristique: développements théoriques et perspectives de recherche futures

Yilong Liang (), Juliette Passebois-Ducros () and Jean-Philippe Galan ()
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Yilong Liang: UB - Université de Bordeaux
Juliette Passebois-Ducros: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux
Jean-Philippe Galan: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux

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Date: 2025-05
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Published in Colloque de l'Association français de Marketing, AFM, IAE Lille, May 2025, Lille, France, May 2025, Lille, France

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