Influence of Employee Training in Strategy Implementation on Performance of Branding and Design Firms in Nairobi, Kenya

Judy Kasiva Mutisya, Robert Arasa and Stella Mwawaza
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Judy Kasiva Mutisya: Machakos University, Kenya
Robert Arasa: Machakos University, Kenya
Stella Mwawaza: Machakos University, Kenya

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Abstract: The study examined the effect of employee training in Strategy Implementation on the performance of branding and design firms in Nairobi, Kenya. It sought to determine how employee training and development influence organizational outcomes measured by revenue growth, customer retention, operational efficiency, and customer satisfaction. The Study was anchored on the Resource-Based View (RBV) theory. The study adopted a mixed-methods research design and targeted 117 managers from branding and design firms registered under Association of Public Relations and Communication Management (APReCoM). A sample of 90 respondents was selected using Slovin's formula and stratified random sampling. Data was collected through questionnaires and interviews and analyzed using descriptive and inferential statistics, as well as thematic analysis. The findings revealed that employee training has a strong, positive, and statistically significant effect on organizational performance. Employee training significantly and positively predicted organizational performance, explaining 34.5% of its variation (R2 = .345; B = .517, p

Date: 2026-09-23
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Published in European Journal of Management, Economics and Business, 2026, 3 (5), pp.35-47. ⟨10.59324/ejmeb.2026.3(5).04⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05761713

DOI: 10.59324/ejmeb.2026.3(5).04

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