Children's symbolic resilience in response to brand mascot change: the moderating role of parental mediation in temporal regulation

Thao Duyen Tran ()
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Thao Duyen Tran: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UMLP - Université Marie et Louis Pasteur - UBE - Université Bourgogne Europe

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Keywords: Résilience (search for similar items in EconPapers)
Date: 2026-05-19
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Published in 42ème Congrès International de l'AFM, May 2026, Angers, France.

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05769261

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