La Technologie d’Image Interactive sur les sites web hôteliers: quel effet sur l’expérience en ligne des clients voyageurs et leur mémorisation ?

Mirna Bassily ()
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Mirna Bassily: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Date: 2018-05-15
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Published in Colloque doctoral de l’Association Française du Marketing (AFM), May 2018, Strasbourg, France

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