Image Interactivity Technology and Engagement in Online Experience on Hotel Websites: Personal Traits’ Moderating Role

Mirna Bassily ()
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Mirna Bassily: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Date: 2018-07-26
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Published in Global Marketing Conference, Jul 2018, Tokyo, Japan

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05770067

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