Financial literacy and investment in wine: a two-country study on Generations Y and Z

Lara Agnoli, Jean-François Outreville () and Eric Le Fur
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Lara Agnoli: BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne
Jean-François Outreville: BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne

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Abstract: Financial literacy is crucial in explaining a broader set of investment behaviors. This paper investigates what financial literacy, wine knowledge, risk propensity and wine purchase behavior have in common.

Keywords: Education; Financial literacy; Risk aversion; Purchase behavior; Wine knowledge (search for similar items in EconPapers)
Date: 2025-08-21
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Published in Managerial Finance, 2025, 51 (9), pp.1423-1442. ⟨10.1108/MF-12-2024-0919⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05798875

DOI: 10.1108/MF-12-2024-0919

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