La légitimité d'une communication sociétale: le rôle de l'annonceur

Sonia Capelli () and William Sabadie ()
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Sonia Capelli: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
William Sabadie: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: societal communication; fear appeals; credibility; cognitive map; legitimacy; légitimité; crédibilité; communication sociétale; cartes cognitives; messages menaçants (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (1)

Published in Recherche et Applications en Marketing (French Edition), 2005, 20 (4), pp.53-70

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00093543

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