L'impact du vieillissement cognitif sur l'efficacité publicitaire. Le cas de la publicité à évocations nostalgiques

Gaëlle Boulbry
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Gaëlle Boulbry: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: vieillissement cognitif; efficacité publicitaire; publicité à évocations nostalgiques (search for similar items in EconPapers)
Date: 2003-12-11
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Published in 2003

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00101206

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