A sense of things to come: Future research directions in sensory marketing

Ryan S. Elder, Nilufer Z. Aydinoglu, V. Barger, C. Caldara (cindy.caldara@univ-grenoble-alpes.fr), Haehun Chun, Chan Jean Lee and Antonio Stamatogiannakis
Additional contact information
Ryan S. Elder: Ross School of Business - University of Michigan [Ann Arbor] - University of Michigan System
Nilufer Z. Aydinoglu: Koç University
C. Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Haehun Chun: USC Marshall School of Business - USC - University of Southern California
Chan Jean Lee: Haas School of Business - University of Colorado [Boulder]
Antonio Stamatogiannakis: INSEAD - Institut Européen d'administration des Affaires

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Keywords: Sensory; marketing; :; research; on; the; sensuality; of; products (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (3)

Published in IN Cornell University, SHA School", site : http://scholarship.sha.cornell.edu/articles/336, 2010

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