Drive-in service, a complimentary service or a cannibalisation of retailers’ service offering: an analysis from the marketing mix and from the logistics mix

Le Drive, service complémentaire ou cannibalisation de l’offre des services des GMS: une analyse par le mix marketing et le mix logistique

Olivier Mevel (), Thierry Morvan, Nélida Morvan (), Magali Jara () and Dany Vyt ()
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Olivier Mevel: UBO UFR DSE - Université de Bretagne Occidentale - UFR Droit et sciences économiques - UBO - Université de Brest
Thierry Morvan: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Nélida Morvan: UR - Université de Rennes
Magali Jara: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Dany Vyt: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article aims to study drive-in users' experiences. It focuses on identifying key variables that enable the prediction of the customer's recommendation behavior. An empirical study was carried out in Brittany. In light of the results, the importance of the point of withdrawal satisfaction rate is noted as a key factor of success.

Keywords: frontier cost/service; service loop concept; drive; marketing mix/logistics mix; boucle de service; frontière coût/service; mix-marketing/mix-logistique (search for similar items in EconPapers)
Date: 2017
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01806408v1
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Published in Logistique & Management, 2017, Logistique et RSE, 25 (2), pp.119-130. ⟨10.1080/12507970.2017.1336950⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-01806408

DOI: 10.1080/12507970.2017.1336950

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