What relation exists between CSR and longevity of firms?

Jean-Michel Sahut, Sandrine Boulerne (), Medhi Mili and Frédéric Teulon
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Jean-Michel Sahut: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Sandrine Boulerne: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: The relation between company longevity and its performance is undeniable; however the relationship between sustainability and performance remains the subject of multiple studies which seem to confirm a positive link. But what type of relationship exists between a firm's longevity and sustainability management? In this paper, we demonstrate that the adoption of corporate social responsibility (CSR) principles explains this link. Therefore, sustainable development policies can create a rampart wall which protects firms against crisis through its three pillars (environmental, social and economic) and thus limit the number of enterprises which go bankrupt. This rampart wall would be even more effective if the principles of sustainable development which companies adopt were guided by a suitable mix of soft law and hard law.

Keywords: longevity; CSR; crisis; performance; sustainable development (search for similar items in EconPapers)
Date: 2012
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02099280v1
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Citations: View citations in EconPapers (4)

Published in International Journal of Business, 2012, 17

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02099280

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