Les hommes, leur apparence et les cosmétiques: Approche socio-sémiotique

Florence Dano, Elyette Roux and Simon Nyeck ()
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Florence Dano: IAE d’Aix-en-Provence
Elyette Roux: IAE d’Aix-en-Provence
Simon Nyeck: ESSEC Business School

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Abstract: The purpose of this research is to better understand the relationship of men with cosmectics. We will, thus, investigate the relationship men have with beauty and physical appearance, and contribute to understand their representations and experiences of beauty care products. The study is based on in depth interviews and focus groups conducted on heterosexual and gay individuals. This material is analysed through socio semiotic analysis.

Date: 2003-01-01
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Published in Décisions Marketing, 2003, 29, pp.07-18. ⟨10.7193/DM.029.07.18⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-02919706

DOI: 10.7193/DM.029.07.18

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