Artificial Intelligence and Competitive Advantage in Algerian Companies: The Need to Understand the Relationship

Abdelhalim Lachache ()
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Abdelhalim Lachache: Université Abdelhafid Boussouf [Mila]

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Abstract: This paper aims to study the extent to which Algerian companies understand artificial intelligence in order to achieve a competitive advantage. As artificial intelligence is the direction of Algerian politics. Competitive requirements are understand customer mentality, speed of service delivery and quality. Through this, we test our hypotheses based on a questionnaire answered by companies. We found that there is an accepted understanding by companies of artificial intelligence as a new revolution in achieving competitive advantage.

Keywords: Artificial Intelligence Competitive Advantage Customer Mentality Speed Service Quality. JEL Classification Codes: L11 ، M31; Artificial Intelligence; Competitive Advantage; Customer Mentality; Speed Service; Quality. JEL Classification Codes: L11 ، M31 (search for similar items in EconPapers)
Date: 2023-12-30
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Published in International Journal of Economic Performance - المجلة الدولية للأداء الاقتصادي, 2023, 06 (02)

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