Google’s technological diversification over the course of 2010s

La diversification technologique de Google sur la décennie 2010

Raffaele Anedda and Didier Lebert ()
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Raffaele Anedda: UEA - Unité d'Économie Appliquée - ENSTA Paris - École Nationale Supérieure de Techniques Avancées - IP Paris - Institut Polytechnique de Paris
Didier Lebert: UEA - Unité d'Économie Appliquée - ENSTA Paris - École Nationale Supérieure de Techniques Avancées - IP Paris - Institut Polytechnique de Paris, CRG I3 - Centre de Recherche en Gestion I3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: The "related-constrained" technological diversification strategy of Google/Alphabet complexifies the technological landscape of the company around its core competencies in IT. We produce a spectrometry of Google/Alphabet's technological innovation activity over the period 2011–2018 in order to identify the technologies that structure this activity using the tools of network analysis. This period is characterized by an acceleration in the pace of the company's technological diversification, based on an intensive practice of acquisitions and patent filings. We propose to test two hypotheses. The first hypothesis is that the recent diversification remains constrained to the IT core, but in an indirect way through past diversification. The second hypothesis takes into account the growing opportunities for original innovation made possible by the increasing interconnectedness of the technological domains mastered by the firm.

Date: 2024-07-31
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Published in Marché et Organisations – Revue d'analyse stratégique = Market & Organizations – Journal of Strategic Analysis, 2024, N° 51 (3), pp.95-127. ⟨10.3917/maorg.051.0095⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-04709060

DOI: 10.3917/maorg.051.0095

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