Toward a different tourism ? Theoretical solutions to consider, avenues to explore

Jacques Spindler () and David Huron
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Jacques Spindler: UniCA - Université Côte d'Azur, GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
David Huron: UniCA - Université Côte d'Azur, GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Abstract: Tourism is undergoing a transformation under pressure from multiple environmental changes. While some destinations remain very popular, overtourism is becoming less and less acceptable. Local decision-makers are forced to find alternatives and accompany restrictions on access to sites with alternative performance markers. Digital marketing and demarketing are tools that are well suited to this purpose.

Keywords: digital marketing; incentive policy; demarketing; overtourism (search for similar items in EconPapers)
Date: 2025
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Published in Sylvie CHRISTOFLE. Tourism agility in times of crisis and uncertainty 1. Between technology and society, ISTE-Wiley, pp.37-54, 2025, Science, Societies and New Technologies Series, Tourism and mobility systems set, 978-1-78630-994-5

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