Répondre aux attentes de la Génération Z: leçons de la filiale italienne d’une entreprise américaine

Marc Valax, Jérôme Chabanne-Rive and Fabio Rizzi
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Marc Valax: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Jérôme Chabanne-Rive: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Fabio Rizzi: ESC Rennes School of Business - Rennes SB - Rennes School of Business

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Date: 2025
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Published in in Franck Duquesnois, Emmanuelle Sauvage et Johannes Schaaper. Le management international à l’épreuve des transitions environnementales, sociales et digitales, Chapitre 12, Vuibert, pp.183-196, 2025

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