Jara M., Vyt D., Louis D."Retail Localization and Economic Space: Creating Value through local implementation in stores and corporate social responsibility"

Magali Jara (), Vyt Dany and Louis Didier
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Magali Jara: Nantes Univ - Nantes Université
Vyt Dany: IGR-IAE Rennes - Institut de Gestion de Rennes - Institut d'Administration des Entreprises - Rennes - UR - Université de Rennes
Louis Didier: Nantes Univ - Nantes Université

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Abstract: In an era where consumer behavior is increasingly driven by ethical, environmental, and local considerations, this paper presents a microeconomic analysis of the influence of Retail Transnational Corporations (RTCs) on their immediate environments. While RTCs have historically shaped global retail dynamics, their ability to influence local economies through micro-strategic actions, especially at the store level, represents a new frontier in responsible retail management. This study examines how RTCs can create sustainable value by integrating local products and Corporate Social Responsibility (CSR) into their business models, ultimately transforming both the retail landscape and local economic systems.

Keywords: SEM; Corporate Social Responsibility; local products (search for similar items in EconPapers)
Date: 2025-11-10
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Published in Global Conference on Business and Economics, University of South Forida, Nov 2025, TAMPA, FL, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-05759009

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