Minimum Quality Standard and Premium Private Labels

Eric Giraud-Héraud, Lamia Rouached and Louis-Georges Soler ()
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Eric Giraud-Héraud: CECO - Laboratoire d'économétrie de l'École polytechnique - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique
Louis-Georges Soler: INRA

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Abstract: This article gives a theoretical analysis of a new type of private labels in the food sector. We propose an original model of vertical relationship between producers and retailers which takes into account two supply sources through (i) a competitive spot market and (ii) supply contracts. We study how the producers and retailers could cooperate to set up these new labels. However it appears that retailers and consumers could prefer the stepping up of minimum quality standards rather than this type of private labels.

Keywords: Vertical relationship; Retailer; Food safety; Minimum quality standard; Private labels; Relations verticales; Grande distribution; Sécurité sanitaire; Standard de qualité minimum; Marques de distribution (search for similar items in EconPapers)
Date: 2003
Note: View the original document on HAL open archive server: https://hal.science/hal-00242955v1
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