Connaissance du prix par les enfants de 5 à 13 ans: une étude exploratoire

Marc Vanhuele () and Coralie Damay ()
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Marc Vanhuele: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Coralie Damay: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Abstract: At a very early age, the child becomes a real consumer and the prices becomes part of his daily basis. This exploratory study shows that the child acquires a knowledge of prices through a non linear and non cumulative training, marked out by formative incidents. He uses measures and strategies of price evaluation. This procedure is influenced by interest, expertise and experience of children product.

Keywords: enfant-consommateur; connaissance des prix; mémorisation; estimation des prix (search for similar items in EconPapers)
Date: 2005-01-01
Note: View the original document on HAL open archive server: https://hec.hal.science/hal-00457612v1
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Published in 2005

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