Marketing éducatif (éthique et socialement responsable) ?

Yvon Pesqueux ()
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Yvon Pesqueux: LIPSOR - Laboratoire d'Innovation, Prospective Stratégique et ORganisation - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Abstract: Premiers éléments de l'argumentation : l'environnement institutionnel de ce marketing éducatif (éthique et socialement responsable Conclusion : des éléments d'un marketing éducatif

Keywords: marketing éthique; business and society (search for similar items in EconPapers)
Date: 2010
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