La rentabilité des services dans les entreprises industrielles: enquête sur un postulat

Véronique Malleret
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Véronique Malleret: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Abstract: The working paper discusses the profitability of service offers in industrial firms. It first lists the main arguments supporting the theoretical debate, and then describes the results of a field study implemented in six industrial SME's, which highlights the heterogeneity of their practices regarding the pricing and costing of service offers. The paper concludes by presenting the main conditions required to ensure the profitability of services in industrial firms.

Keywords: profitability; services; pricing; rentabilité; tarification (search for similar items in EconPapers)
Date: 2005-03
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Published in 2005

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Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:hal-00586542

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