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Annoncer à l'avance un nouveau produit: avantages et inconvénients, caractéristiques d'une telle pratique et facteurs influençant les choix des entreprises

Jean-François Boss and D. Manceau
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Jean-François Boss: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Annonce; produit; avantages et inconvénients; caractéristiques; choix des entreprises (search for similar items in EconPapers)
Date: 1997
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Published in 1997

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