Apport du concept de "valeur de lien" à l'explication de la fidélité des adolescents aux marques

Bruno Godey
Additional contact information
Bruno Godey: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School

Working Papers from HAL

Keywords: marketing; consumer behavior; fashion; teenagers; commitment; brand loyalty; comportement du consommateur; mode; adolescents; attachement; fidélité à la marque (search for similar items in EconPapers)
Date: 2000
References: Add references at CitEc
Citations:

Published in 2000

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:hal-00605781

Access Statistics for this paper

More papers in Working Papers from HAL
Bibliographic data for series maintained by CCSD ().