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Le rôle de "l'expérience esthétique" dans la perception du produit de luxe et du produit d'art

Bruno Godey and Joëlle Lagier
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Bruno Godey: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School
Joëlle Lagier: Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School

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Keywords: consumer behavior; art; luxury; consumer experience; perception; comportement du consommateur; luxe; expérience (search for similar items in EconPapers)
Date: 2002
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Published in 2002

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