Pour une réhabilitation d'une dissonance cognitive ante-décisionnelle

Olivier Brunel () and Céline Gallen ()
Additional contact information
Olivier Brunel: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Céline Gallen: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes

Working Papers from HAL

Abstract: This article provides and tests a measure scale of cognitive dissonance both in ante and post-decisional situations. An experiment was conducted with 264 subjects. A structural model and a multi-group analysis support the existence of a causal chain [inconsistency-emotions-attitude-intention]. Moreover, three major new results are revealed: a dissonance awareness phase is identified; positive emotions are responsible for psychological discomfort and cognitive dissonant is stronger before decision. While most research focuses on post-decision dissonance, this set of findings renews interest in pre-purchase dissonance.

Keywords: dissonance cognitive ante-décisionnelle; dissonance cognitive post-décisionnelle; inconsistance; modèle de mesure.; ante-decision dissonance; post-decision dissonance; inconsistency; measure scale (search for similar items in EconPapers)
Date: 2012-05-09
Note: View the original document on HAL open archive server: https://hal.science/hal-00693419v2
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://hal.science/hal-00693419v2/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:hal-00693419

Access Statistics for this paper

More papers in Working Papers from HAL
Bibliographic data for series maintained by CCSD ().