Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age

Gilles Laurent, R. Lambert-Pandraud and E. Mullet
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: Aging Effects; Brand Recall; Mediating Role; Cognitive Decline; Moderating Role; Brand Age (search for similar items in EconPapers)
Date: 2013-06-01
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Published in 2013

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