An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Elodie Gentina, L. Shrum, Tina Lowrey, Scott Vitell and Gregory Rose
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Elodie Gentina: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
L. Shrum: HEC Paris - Ecole des Hautes Etudes Commerciales

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Abstract: What causes adolescents to develop consumer' ethical beliefs? Prior research has largely focused on the negative influence of peers and negative patterns of parent-child interactions to explain risky and unethical consumer behaviors. We take a different perspective by focusing on the positive support of parents and peers in adolescent social development. An integrative model is developed that links parental and peer support with adolescents' self-worth motives, their materialistic tendencies, and their consumer ethical beliefs. In a study of 984 adolescents, we demonstrate support for a sequential mediation model in which peer and parental support is positively related to adolescents' self-esteem and feelings of power, which are each associated with decreased materialism as a means of compensating for low self-worth. This reduced materialism is, in turn, associated with more ethical consumer beliefs.

Date: 2018-08-20
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Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:hal-01933852

DOI: 10.2139/ssrn.3235207

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