La capacité d'innovation "data-driven" du marketing: conceptualisation et conséquences sur la proposition de valeur client

Ludivine Ravat ()
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Ludivine Ravat: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2021-11-29
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