Design as a Dynamic Capability

Julie Sahakian and Sihem Ben Mahmoud-Jouini
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Julie Sahakian: CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Sihem Ben Mahmoud-Jouini: HEC Paris - Ecole des Hautes Etudes Commerciales

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Abstract: Design is increasingly adopted by organization as an innovation capability to renew and transform the firm and therefore acting as dynamic capability. However, few article address how firms build a new dynamic capability and especially in the case of the design capability. Based on a longitudinal case study of the building of design as an innovation capability within an insurance company, we suggest a capability-building framework: a capability is built by acquiring resources, deploying them in activities such as projects, capitalizing on the learning from one project to another, and thus building progressively knowledge that is then shared and diffused among the resources resulting in the renewal of their competences. This framework highlights a reinforcement dimension and distinguishes operations (Designing, spreading Design and managing Design) from building on these operations (building the Design expertise and transforming the organization through Design) in order to contribute to the firm's resources renewal.

Keywords: Dynamic Capabilities; Resource-based view; Action-research; Design; Organizational Change (search for similar items in EconPapers)
Date: 2021-01-12
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Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:hal-03501740

DOI: 10.2139/ssrn.3894466

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