Farmers' preferences toward organic certification scheme: Evidence from a discrete choice experiment in Northern Vietnam

Kene Boun My, Quang-Huy Nguyen, Phu Nguyen-Van, Thi Kim Cuong Pham (), Anne Stenger, Tuyen Tiet and Nguyen To-The
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Kene Boun My: BETA - Bureau d'Économie Théorique et Appliquée - AgroParisTech - UNISTRA - Université de Strasbourg - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Quang-Huy Nguyen: BETA - Bureau d'Économie Théorique et Appliquée - AgroParisTech - UNISTRA - Université de Strasbourg - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, GAEL - Laboratoire d'Economie Appliquée de Grenoble - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes
Thi Kim Cuong Pham: EconomiX - EconomiX - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique
Anne Stenger: BETA - Bureau d'Économie Théorique et Appliquée - AgroParisTech - UNISTRA - Université de Strasbourg - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Nguyen To-The: VNU - Vietnam National University [Hanoï]

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Abstract: This study uses a quantitative approach based on a discrete choice experiment with 586 farmers in Northern Vietnam to measure how representative market and non-market factors could influence their preferences for participating in organic certification schemes. Our results suggest that a sales contract with either flexible or guaranteed prices is a significant incentive to explain their willingness to pay higher production costs to be involved in organic certification schemes. Furthermore, providing farmers with training and technical support is also essential to motivate farmers toward organic agriculture. Finally, neighborhood cooperatives and formal leaders' participation in organic certification could encourage farmers to convert to organic agriculture.

Keywords: Discrete choice experiment; Organic certification; Farmers' preferences; Leadership; Role of network (search for similar items in EconPapers)
Date: 2025
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Working Paper: Farmers' preferences toward organic certification scheme: Evidence from a discrete choice experiment in Northern Vietnam (2025)
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