Factors influencing the adoption of digital sales support tools in short food supply chains by agricultural producers

Sylvie Michel (), Marc Ohana and François Cocula ()
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Sylvie Michel: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux, UB - Université de Bordeaux
Marc Ohana: Kedge BS - Kedge Business School
François Cocula: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux, UB - Université de Bordeaux

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Keywords: Agriculture; Short food supply chains (search for similar items in EconPapers)
Date: 2026-01-02
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