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Entrepreneurial ethics: why good people make bad calls

Marina Vorholzer ()
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Marina Vorholzer: TUM - Technische Universität Munchen = Technical University Munich = Université Technique de Munich

Working Papers from HAL

Abstract: Startups move fast, break things, and face ethical dilemmas at every turn. Through a behavioral lens, this talk illuminates how founders and their supporters make (un)ethical decisions when the pressure is on. You'll see how good intentions collide with biases, social dynamics, and the messy reality of creating something new. The result is a clearer picture of why ethical lapses happen – often independent of intentions or character – and what more equitable entrepreneurial practice might require.

Keywords: Entrepreneurial; ethics (search for similar items in EconPapers)
Date: 2026-10-25
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