La montée de la compétence marketing dans la distribution

Philippe Moati () and Pierre Volle ()
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Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Compétence; Marketing; Distribution (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (4)

Published in [Rapport de recherche] LADYSS. 2010

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Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:halshs-00755942

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