Allocation du linéaire. Une approche par la théorie des jeux

Sylvain Willart ()
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Sylvain Willart: LARGE - Laboratoire de recherche en gestion et économie - Université Louis Pasteur - Strasbourg I - Université Robert Schuman - Strasbourg III

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Abstract: Shelf space is a scarce resource in retailing industry. We study here the issue of its allocation between the different producers within the assortment. We adopt a game theoretic approach as it allows accounting for the whole complexity of the allocation decision. The market structure consists in one retailer and two producers (a leader and a follower). Results of the model are tested using a database describing the assortments of a large French retail. Empirical analysis supports the theoretical specification.

Keywords: shelf space allocation; consumer goods; game theory; allocation du linéaire; PGC; leadership; théorie des jeux (search for similar items in EconPapers)
Date: 2008-01-09
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