Analytic Hierarchy Process and Its Application in Rural Tourism Service Performance Evaluation

Shengyi Yang and Wen-Tsao Pan

Discrete Dynamics in Nature and Society, 2022, vol. 2022, 1-10

Abstract: In contemporary China, tourism is being upgraded to a modern service industry and strategic pillar industry. With the rapid development of modern information and communication technology and the continuous refinement of tourism market demand, tourism has entered a new era of smart tourism. Information runs through the whole process of tourism activities and is the key to determine the quality of tourism. Tourism public service is a very important basic support for tourism activities. It is of great significance to meet the diversified needs of tourists and optimize various services and government management functions. Based on the analysis of the connotation of tourism supply chain performance evaluation, this paper constructs a tourism supply chain performance evaluation index system and performance evaluation model suitable for analytic hierarchy process and studies the product price, production capacity, credit, complaint rate, and management level of its upstream tourism supply enterprises. To test the effectiveness of AHP on tourism supply chain performance evaluation, the comprehensive evaluation results and relevant suggestions for improving performance are obtained, which also proves the extensibility of the performance evaluation index system and provides an effective method for improving the performance of each link of China’s tourism industry and tourism service quality.

Date: 2022
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://downloads.hindawi.com/journals/ddns/2022/5302588.pdf (application/pdf)
http://downloads.hindawi.com/journals/ddns/2022/5302588.xml (application/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hin:jnddns:5302588

DOI: 10.1155/2022/5302588

Access Statistics for this article

More articles in Discrete Dynamics in Nature and Society from Hindawi
Bibliographic data for series maintained by Mohamed Abdelhakeem ().