A Structural Equation Model-Based Study of the Effect of Perceived Risk of Performance on the Consumption Behaviour of Soccer Spectators

Junjie Li, Jiaben Su and Wen-Tsao Pan

Mathematical Problems in Engineering, 2022, vol. 2022, 1-6

Abstract: The purpose of this research is to examine the intentions of sports consumption of viewers of two Chinese Super League soccer teams and to determine whether changes in behaviour are related to the teams’ league standings. Spectators from both teams participate in the study voluntarily. The study employs descriptive statistics and fieldwork, and the questionnaire used in the study has a reliability coefficient of 0.87. Experts in sports management determine the content validity, while validation factor analysis is used to determine the structural validity. The statistical population is composed of two Chinese Super League teams (one team is relatively successful and one less successful). Six hundred and seventy-eight valid questionnaires are distributed randomly. Following data collection, the link between consumption behaviour and perceived risk is examined. The findings show that performance risk has an effect on game watching intention, t = 0.04, with a standard solution of 1.99, on recommending others watch the game, t = 0.11, with a standard solution of 0.98, on team licenced merchandise consumption, t = −0.05, with a standard solution of −0.41, and on the consumption of media, t = 4.21, with a standard solution of 1.19. Therefore, performance perceived risk significantly affects game watching and media consumption intention has a significant effect but has no significant effect on recommending others to watch the game and licensed merchandise consumption.

Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://downloads.hindawi.com/journals/mpe/2022/3561871.pdf (application/pdf)
http://downloads.hindawi.com/journals/mpe/2022/3561871.xml (application/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hin:jnlmpe:3561871

DOI: 10.1155/2022/3561871

Access Statistics for this article

More articles in Mathematical Problems in Engineering from Hindawi
Bibliographic data for series maintained by Mohamed Abdelhakeem ().