Using the Mathematical Model on Precision Marketing with Online Transaction Data Computing

Jun Wu, Li Shi, Guangshu Xu, Yu-Hsi Yuan, Sang-Bing Tsai, Weiyi Hao and Jiesong Jiang

Mathematical Problems in Engineering, 2021, vol. 2021, 1-7

Abstract:

In this paper, a decision-making system for precision marketing is presented to deal with real-world problems based on real e-business data collected in a company in Beijing. During the data preprocessing, the authors conducted a cleaning course to make sure the data to be analyzed in the latter part of the paper were credential. Based on the processed data, the authors analyzed consumer purchasing behaviors using three classic recommendation algorithms and made a performance comparison of the three algorithms. At the end of this paper, the authors proposed a series of precision marketing strategies which had been adopted by the data source company and had been proved to be effective in improving the performance.

Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://downloads.hindawi.com/journals/MPE/2021/5539300.pdf (application/pdf)
http://downloads.hindawi.com/journals/MPE/2021/5539300.xml (text/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hin:jnlmpe:5539300

DOI: 10.1155/2021/5539300

Access Statistics for this article

More articles in Mathematical Problems in Engineering from Hindawi
Bibliographic data for series maintained by Mohamed Abdelhakeem ().