Integrated Process for Developing and Selecting More or Less Better Products Based on QFD and MCGP

Chih-Fu Wu, Chung-Jen Wu, Hsiang-Ju Chen and Xiang Peng

Mathematical Problems in Engineering, 2023, vol. 2023, 1-11

Abstract: As consumer needs for product features change rapidly, companies must develop new products (NPD) that satisfy these needs in the shortest possible time. Consumer product selection behavior is generally overlooked when developing new products. This is a more complicated problem for consumers belonging to multiple types, such as hospitals and patients. Quality function deployment (QFD) is a good and commonly used method for product design and selection. Choosing the right product design for a company is a crucial strategic consideration to satisfy the needs of consumers and the company’s technical requirements. Designing a new product is multicriteria decision-making (MCDM). In this study, the analytical hierarchy process (AHP), QFD, and multichoice goal programming (MCGP) were combined to address the design and selection of new products. This integrated method considers both tangible (qualitative) and intangible (quantitative) factors, as well as “the higher criterion is better†and “the lower criteria is better†when selecting new design projects. To prove the practicality and sustainable value of the model, we considered a Taiwanese company that developed medical aid products as an example. This paper suggests a good decision-making tool for selecting a new product design based on “more is better/less is better†criteria.

Date: 2023
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://downloads.hindawi.com/journals/mpe/2023/7543739.pdf (application/pdf)
http://downloads.hindawi.com/journals/mpe/2023/7543739.xml (application/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hin:jnlmpe:7543739

DOI: 10.1155/2023/7543739

Access Statistics for this article

More articles in Mathematical Problems in Engineering from Hindawi
Bibliographic data for series maintained by Mohamed Abdelhakeem ().