Promotion Strategy of Low-Carbon Consumption of Fresh Food Based on Willingness Behavior

Zhao Zhao, Xiaqing Zhong, Yuqing Zhu and Wei Liu

Mathematical Problems in Engineering, 2022, vol. 2022, 1-10

Abstract: The research on the influencing factors of residents’ low-carbon consumption willingness and low-carbon consumption behavior of fresh food has certain practical guiding significance. Existing studies have analyzed the low-carbon consumption willingness, but the factors considered are not comprehensive and the degree of fit needs to be improved. Therefore, this paper starts with 37 variables from six aspects: demographic factors, psychological factors, low-carbon related knowledge, external factors, policy norms, and product factors. The binary logistic model is used to carry out regression analysis on low-carbon consumption willingness and low-carbon consumption behavior, and the fitting degree is higher and reaches about 90%. The regression results show that sense of responsibility, government tax, low-carbon product quality, and low-carbon product price have a significant impact on residents’ low-carbon consumption willingness. Whether there are fake and shoddy products in the market and whether the products are really of low carbon have a significant impact on low-carbon consumption behavior. Finally, starting from the three subjects of government, enterprises, and residents, this paper puts forward targeted suggestions to improve residents’ low-carbon consumption willingness and promote residents’ low-carbon consumption behavior, in order to promote low-carbon consumption.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:hin:jnlmpe:9571424

DOI: 10.1155/2022/9571424

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