Online Green Persuasions and Offline Behaviour: Evidence from a Randomised Field Experiment on Rakuten’s E-commerce Platform in Japan

Takayuki Ishikawa, Hide-Fumi Yokoo, Yohei Kobayashi, Kei Takahashi, Daiki Kanai, Tatsuro Jozuka and Fumio Ohtake

No 2026-02, Discussion Papers from Graduate School of Economics, Hitotsubashi University

Keywords: field experiment; green persuasion; nudge; online intervention; redelivery of package (search for similar items in EconPapers)
Pages: 14 pages
Date: 2026-04
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