CITY MARKETING IN GREECE: THE POST-OLYMPIC USE OF HELLINIKON FORMER AIRPORT SITE

Sotirios Milionis ()
Additional contact information
Sotirios Milionis: Regional Science Inquiry Journal

Regional Science Inquiry, 2010, vol. II, issue 2, 151-172

Abstract: Despite the appearance of a significant number of publications on the topic of city marketing theory in the last twenty years, there is still a huge gap in the literature with regard to its application in practice. This article aimed to bridge that gap by investigating the role of city marketing in planning the sustainable post Olympic use of Hellinikon former airport site in Athens, Greece. It was found that certain elements of the city marketing theory were attempted to be employed in the design process, however project implementation was seriously hindered as a result of the involvement of various stakeholders with differing and conflicting agendas.

Keywords: City Marketing; Hellinikon; Post-Olympic use; planning; real estate (search for similar items in EconPapers)
JEL-codes: C21 O18 R11 (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.rsijournal.eu/ARTICLES/Journal_dece_201 ... 0II%20Number%202.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hrs:journl:v:ii:y:2010:i:2:p:151-172

Access Statistics for this article

Regional Science Inquiry is currently edited by Dr Christos Ap. Ladias

More articles in Regional Science Inquiry from Hellenic Association of Regional Scientists
Bibliographic data for series maintained by Dimitrios K. Kouzas ().