CHIAPANECA HANDICRAFT AS A DRIVER OF SUSTAINABLE LOCAL DEVELOPMENT

Karla Liliana Haro-Zea, Yadira Rosbinelly Haro-Zea, Gudiel Roblero-Mazariegos and Samanta Sanchez Sanchez

Global Journal of Business Research, 2018, vol. 12, issue 2, 73-81

Abstract: This research examines Chiapaneca handicraft as a driver of sustainable local development by artisans. Chiapaneca handicraft sale contributes to the Gross Domestic Product of Chiapa. Chiapaneca handicraft includes a wide variety of products, styles, and designs which represent the art and culture of Chiapas. In this research we study the perception of artisans regarding handicraft contributions to sustainable local development. This is quantitative, descriptive, and cross-sectional research. Selection of the sample was done for convenience to meet certain criteria. Forty artisans were surveyed within their work area of which twenty are located in Chiapa de Corzo and twenty are located in San Cristobal de las Casas. Both municipalities are in the State of Chiapas, Mexico. For data collection, an instrument based on the ESTEMPLE model was used. The instrument consisted of 11 items and 9 constructs. The study showed that artisans consider no use for technology in their craft work. They determine the product cost to establish the price of their products. The study also shows that artisanal activity has a positive impact in environmental, social and economic terms

Keywords: Sustainable Development; Handicraft; Strategy (search for similar items in EconPapers)
JEL-codes: M21 O18 R11 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ibf:gjbres:v:12:y:2018:i:2:p:73-81

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