 BUSINESS MODELS OF THE TOURISM INDUSTRY: EVIDENCE FROM TAIWANLisheng Hsu Global Journal of Business Research, 2023, vol. 17, issue 1, 123-134 Abstract: Over the past twenty years, tourism factories in Taiwan have become a successful business model of traditional industries that want to enhance corporate value and develop brand awareness. These tourism factories are working factories that incorporate a tourism component. This study finds that family business in tourism factories is based on the previous generation of leaders due to their own technical expertise and adherence to the corporate philosophy. The next generation of leaders can also add tourism and online performance benefits to their existing base by operating through the innovative business model. This approach allows for an increase in corporate value and brand awareness in family business. The tourism factory business model's rapid absorption of new information and continuous optimization of the status quo can lead to greater success in five major aspects of an innovative business model. Keywords: Tourism Factory; Family Business; Innovative Business Model (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ibf:gjbres:v:17:y:2023:i:1:p:123-134 Access Statistics for this article Global Journal of Business Research is currently edited by Terrance Jalbert More articles in Global Journal of Business Research from The Institute for Business and Finance Research |
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