CONSUMER ATTITUDE TOWARD PRODUCTS MADE IN GHANA

Bylon Abeeku Bamfo

Global Journal of Business Research, 2012, vol. 6, issue 1, 39-46

Abstract: The attitude of people living in a particular country towards the goods and services produced within that country is a key determinant of the economic growth and development of the country. This study investigates the attitude of respondents towards made in Ghana products. A sample including 500 randomly selected individuals were surveyed using a structured questionnaire. The results show that although there is some element of ethnocentrism among respondents; they are not highly ethnocentric. Industries in the country are advised to increase the quality levels of their products, reduce their prices and make available more products to compete favorably with imports.

Keywords: Consumer; Ethnocentrism; Attitude; Domestic; Foreign Goods (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ibf:gjbres:v:6:y:2012:i:1:p:39-46

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