THE DEMAND FOR MEDICAL COSMETOLOGY: EVIDENCE FROM CHINA

Ya-Hui Wang

Global Journal of Business Research, 2014, vol. 8, issue 4, 61-70

Abstract: The purpose of this study is to investigate the demand for medical cosmetology from the perspective of Mainland China, Hong Kong, and Macao people. We use a questionnaire, and examine the effects of demographic variables on the demand for medical cosmetology. The findings show that demographic variables may lead to significant differences in the most wanted channel, the most wanted surgery, and the acceptable expense. Only monthly income leads to significant differences in the main reason for medical cosmetology in Taiwan.

Keywords: Medical Cosmetology; Medical Tourism (search for similar items in EconPapers)
JEL-codes: I11 M30 (search for similar items in EconPapers)
Date: 2014
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