Emotional Intelligence Understanding Among Real Estate Professionals

Andree Swanson and Paula Zobisch

Global Journal of Business Research, 2014, vol. 8, issue 5, 9-16

Abstract: Having competency in emotional intelligence has proven to be an effective skill leading to an individual’s overall success in the workplace. When working with real estate clients, awareness and proper application of emotional intelligence could benefit the realtor by meeting the needs of their clients. An online survey instrument was distributed through social media (Linkedin and Facebook). The survey addressed 17 questions ranging from the acknowledgement of the rules of engagement to denoting an agent’s gender. Eighteen real estate professionals participated in the study. Survey results supported the conclusion that an awareness of emotional intelligence among licensed real estate professionals exists, and realtors could be trained on the topic of emotional intelligence. By noting the benefits of being aware of emotional intelligence and providing the appropriate application training, increased financial returns for the agent and greater customer satisfaction may be achieved.

Keywords: Emotional Intelligence; Real Estate Professionals; Realtor (search for similar items in EconPapers)
JEL-codes: M00 Z00 (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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